BRANDS | wishlist

Tel: +972.3.5405533
Fax: +972.77.4448001

Cell: +972.52.6596576

social involvement

At wishlist, we strongly believe that we need to support the communities in which we work and live. We partner with non-profit organizations that provide employment and social care for disabled people and ensure them independent living.

We believe in giving back and making a difference. We are taking part in non-profit projects that implement the importance and high value of design.

Michal and Yfah met at kickboxing class where they first decided to combine forces.

Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since, first as part of the duo Pickel:Pampanel, then at Odi & Pickel and last in Wishlist, her joint venture with Yfah.

Yfah Burstin holds an MBA from Tel Aviv University and a B.Sc. from the Technion and is a business expert with vast experience in high tech (ICQ, Motorola) and consumer products marketing (Nestle, Promarket and the likes).

When Michal and Yfah first set up their design studio it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Later on they set up to form their design brand Wishlist, designing objects they wished they had.

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