Honey Dipper
Aluminum cast honey dipper, handmade.
Business Card Envelope
Leather business card case shaped like an air mail envelope.
Client: Israel Post
Business Card Holder
Business card holder in the shape of the logo.
Client: Excellence
Greeting Card Set
High EndPersonalized greeting cards
Client: Bank Leumi
Edible High-End Gifts
We represent an award winning olive oil manufacturer and combine its products with Israel’s finest.
Game Watching Kit
A box that turns into a serving bowl and a nutshell container, containing nuts and a game board.
Client: Tachlit Investment House
Microwavable Heating Pad
All natural materials, relaxing scent.
Client: Israel Post, Bank Leumi
Branding Materials
Client: Meitav Investment House
Matzah Plate
Laser cut matzah plate, showing The Exodus.
Sold in design stores in Israel.
Flight Set
Leather and stainless steel passport cover and luggage tag.
Client: Israel Post
Aluminum cast nutcracker, handmade.
Partial Frame
Delicate metal frame, containing fine embossment specially designed to the client.
Client: Leumi Bank
Memo Matchbox
Memo notes in a branded matchbox.
Client: El Al
Business Card Holder
Personalized metal business card holder.
Client: U-Bank
Picture Frame
Stainless steel picture frame with flight map engrossment
Client: Ofer Brothers Aviation
Metal Coin Coasters
Coasters presenting coins from the foundation of Israel and up until today.
Client: Meitav Investment House
Coin Coasters
Client: Meitav Investment House
International Time Telling Notebook
The dial shows the time in different places in the world simultaneously.
Client: Bank Hapoalim
Dreamy Notes
Branded memo notes on a miniature bed.
Pomegranate Bowl
Tishrei’s Holliday Kit
Rosh Hashanah, Yom Kippur and Succoth – all in a merry gift box.
Client: Migdal Capital
Metal Bookmark
Delicate non-rust bookmarks in a leather case, specially designed to the client.
Hanukkah Menorah
A colorful magnet of Menorah and candles, to be attached to the fridge door or any other metal surface.
Seder Kit for Kids
Coloring pages, games, decoration sets to entertain kids during the Seder.
Client: Migdal Capital
3 Wishes for the New Year
3 silver plated bookmarks with fish themed design
Pomegranate Card Holder
Metal holder for business cards or memo notes.
Client: DHL
Arik Einstein Kit
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please contact us


social involvement


At wishlist, we strongly believe that we need to support the communities in which we work and live. We partner with non-profit organizations that provide employment and social care for disabled people and ensure them independent living.

We believe in giving back and making a difference. We are taking part in non-profit projects that implement the importance and high value of design.

about us

Michal and Yfah met at kickboxing class where they first decided to combine forces.


Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since, first as part of the duo Pickel:Pampanel, then at Odi & Pickel and last in Wishlist, her joint venture with Yfah.


Yfah Burstin holds an MBA from Tel Aviv University and a B.Sc. from the Technion and is a business expert with vast experience in high tech (ICQ, Motorola) and consumer products marketing (Nestle, Promarket and the likes).


When Michal and Yfah first set up their design studio it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Later on they set up to form their design brand Wishlist, designing objects they wished they had.



Tel: +972.3.5405533
Fax:  +972.77.4448001

Cell: +972.52.6596576

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Honey Dipper

Aluminum cast honey dipper, handmade.