about us

Michal and Yfah met at kickboxing class where they first decided to combine forces.

 

Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since, first as part of the duo Pickel:Pampanel, then at Odi & Pickel and last in Wishlist, her joint venture with Yfah.

 

Yfah Burstin holds an MBA from Tel Aviv University and a B.Sc. from the Technion and is a business expert with vast experience in high tech (ICQ, Motorola) and consumer products marketing (Nestle, Promarket and the likes).

 

When Michal and Yfah first set up their design studio it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Later on they set up to form their design brand Wishlist, designing objects they wished they had.