Kitchen sponge holder

We took out the seed and put it away, now let your spoon take
a rest, it’s been working all day. 






designed for 

social involvement


At wishlist, we strongly believe that we need to support the communities in which we work and live. We partner with non-profit organizations that provide employment and social care for disabled people and ensure them independent living.

We believe in giving back and making a difference. We are taking part in non-profit projects that implement the importance and high value of design.

about us

Michal and Yfah met at kickboxing class where they first decided to combine forces.


Michal Pickel Sagi graduated with honors from the Holon Institute of Technology and has been designing upscale personal and home décor elements ever since, first as part of the duo Pickel:Pampanel, then at Odi & Pickel and last in Wishlist, her joint venture with Yfah.


Yfah Burstin holds an MBA from Tel Aviv University and a B.Sc. from the Technion and is a business expert with vast experience in high tech (ICQ, Motorola) and consumer products marketing (Nestle, Promarket and the likes).


When Michal and Yfah first set up their design studio it specialized in unique corporate gifts, servicing some of Israel’s largest companies and institutes. Later on they set up to form their design brand Wishlist, designing objects they wished they had.



Tel: +972.3.5405533
Fax:  +972.77.4448001

Cell: +972.52.6596576

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Kitchen sponge holder Don’t let your napkins run wild on your dinner table, embrace them with your favorite animal. Not only for wild parties. Each pack contains a 3 pairs of eared napkin rings (rabbit, moose, bear)

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